While alarmed regulators are leaving no stone unturned in their attempt to minimize the upsurge of e-cigarette use among young adults citing the recent vaping-related deaths, Juul Labs has brought another high-ranking executive from Marlboro maker Altria on board to amend the company’s run-down reputation.
An internal company memo that was sent out on Tuesday suggests Joe Murillo has been hired as the company’s chief regulatory officer. In his previous position at Altria, Murillo spearheaded regulatory affairs, and also ran the company’s e-cigarette department.
Murillo will be the first person appointed by Juul’s new chief executive K.C. Crosthwaite, who also was working with Altria. It is worth mentioning here that Altria owns a noteworthy 35 percent stake in Juul Labs.
In the aforesaid memo, Crosthwaite noted that Murillo’s role would involve dealing with the U.S. Food and Drug Administration from this time forth.
Last month, the FDA cautioned Juul Labs to be careful about promoting its products as safer alternatives to smoking traditional cigarettes. Keeping in line with that, Juul has been asked to submit documents and information within thirty days by the regulatory power.
President Donald Trump approved a nationwide ban in September. This triggered a ban on flavored vapes across various states. Juul came under fire recently for marketing its products as safer than smoking.
Amid the chaos, former CEO Kevin Burns decided to throw in the towel last week. Juul announced it would stop domestic advertising and suspend its lobbying efforts in the wake of vaping-related deaths across the United States.